Search Marketing Episodes

Higher education marketing is evolving, and universities that fail tooptimize for SEO are missing out on thousands of potential students. In this episode ofThe Enrollment Clinic, I sit down withPaula French, Director of Sales and Marketing atSearch Influence, to break down howsearch engine optimization (SEO) can drive enrollment growth for universities. We cover: ✅Why 51% of universities lack an SEO strategy (despite 84% of leaders saying it's crucial) ✅The biggest SEO mistakes in higher e...

In this episode of The Enrollment Clinic, I sit down with Dallin Palmer, co-founder of Halda, an AI-driven platform that’s changing the way higher education institutions engage with prospective students. Dallin reveals how Halda shifts from traditional “Request for Information” forms to dynamic, student-focused interactions that drive higher conversions and deliver a more meaningful enrollment experience. We explore the critical role of personalization in recruitment, the impact of AI on higher ...

I invited my friend, Granit Doshlaku -- Head of Search at Manaferra (http://www.manaferra.com) -- to discuss SEO for Higher Education. Granit is an expert in the field and Manaferra is a multi-award-winning Search Marketing agency. We talk about what Search Marketing encompasses, trends in higher education, content, etc. We spend a good amount of time talking about what universities do right, when it comes to SEO, and what they do wrong. There is definitely tons of info to pack in our 25 m...