Actionable advice for Higher Education admissions and marketing!
The Enrollment Clinic

The Enrollment Clinic

The Enrollment Clinic Podcast is your go-to resource for navigating the complex world of higher education admissions, marketing, and enrollment management. Hosted by Gjergj Dollani, an industry expert with years of experience driving student growth, the podcast delivers actionable insights, expert interviews, and real-world strategies to help universities and colleges optimize recruitment and admissions.

What We Cover
Each 20-30 minute episode is designed to provide value to higher ed pro…

Recent Episodes

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Direct Admissions, Faith-Based Growth, and Engineering Enrollment Wins | James Steen, HCU
29
June 17, 2026

Direct Admissions, Faith-Based Growth, and Engineering Enrollment Wins | James Steen, HCU

What if the enrollment KPI you've been optimizing for is the wrong one? James Steen, VP of Enrollment, Admissions, and Marketing at Houston Christian University, joins host Gjergj Dollani on The Enrollment Clinic to challenge some of the field's most deeply held assumptions — and share what's actually driving growth at HCU. With 33 years in higher education enrollment, James breaks down: Direct admissions as both a recruitment strategy and a brand awareness play — and why lower yield rates can c
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Speed, Authenticity, and the Future of Higher Ed Marketing
May 6, 2026

Speed, Authenticity, and the Future of Higher Ed Marketing

In this episode of The Enrollment Clinic, Gjergj Dollani sits down with Rob Clark and Chris Rapozo, co-authors of The Attention Gap , to unpack why so many colleges struggle to break through online despite spending heavily on marketing. The conversation dives into the growing disconnect between how universities market themselves and how students actually discover schools today. Rob shares how he helped generate over 5 billion social media views, while Chris explains how years in higher ed market
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From Vanity Metrics to Real Results: Rethinking Higher Ed Marketing
26
Aug. 25, 2025

From Vanity Metrics to Real Results: Rethinking Higher Ed Marketing

In this eye-opening episode of The Enrollment Clinic , we sit down with Robert Kadar, Senior Director of Marketing at Yeshiva University, to challenge one of higher ed’s most sacred cows: the lead form. Robert reveals the data behind why 85–90% of enrolled students never filled one out — and why most universities are optimizing their digital marketing for the wrong audience. We unpack: The fatal flaw in most higher ed ad strategies Why your lead gen obsession may be costing you quality applicati
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Beyond Rankings: How Manaferra Is Redefining Higher Ed SEO (and Crushing PPC Myths)
25
May 7, 2025

Beyond Rankings: How Manaferra Is Redefining Higher Ed SEO (and Crushing PPC Myths)

In this episode of The Enrollment Clinic, host Gjergj Dollani sits down with Faton Sopa and Granit Doshklaku, the founders of Manaferra—an award-winning digital agency laser-focused on SEO for higher education. Recorded in Manaferra’s offices in Kosovo, this conversation explores why most universities misunderstand SEO, how organic search outperforms paid ads in student recruitment, and what an omnichannel SEO strategy actually looks like. The episode also dives into: Why higher ed institutions
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Higher Ed Leadership, Accreditation, and the Future of Education with Dr. Linda Robertson
24
March 14, 2025

Higher Ed Leadership, Accreditation, and the Future of Education with Dr. Linda Robertson

In this episode of The Enrollment Clinic , I sit down with Dr. Linda Robertson, a seasoned higher education leader and former director at Kent State University, to discuss the evolving landscape of higher ed leadership. We explore key topics such as accreditation, institutional transformation, and the challenges facing universities today. Drawing from her book, Bullshit with Cream on It , Dr. Robertson shares how leadership lessons from her Wyoming ranch upbringing shaped her approach to guiding
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Higher Ed SEO & Digital Strategy: What Universities Get Wrong (and How to Fix It) with Paula French
23
Feb. 11, 2025

Higher Ed SEO & Digital Strategy: What Universities Get Wrong (and How to Fix It) with Paula French

Higher education marketing is evolving , and universities that fail to optimize for SEO are missing out on thousands of potential students. In this episode of The Enrollment Clinic , I sit down with Paula French , Director of Sales and Marketing at Search Influence , to break down how search engine optimization (SEO) can drive enrollment growth for universities . We cover: ✅ Why 51% of universities lack an SEO strategy (despite 84% of leaders saying it's crucial) ✅ The biggest SEO mistakes in hi
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Reviews

Solutions to specific enrollment issue

"15-20 minute episodes that provide actionable solutions and advice on day-to-day issues."

Gjergji | Aug. 18, 2022

Good intro to agent

"Nice episode on agents. It can be a more nuanced and complicated subject to cover. Looking forward to future episodes."

Sadeeq Khan | Sept. 2, 2022

Great podcast

"A wonderful podcast for people in and around higher ed space. Worth listening also for parents who are getting ready to send their kids to college. Well done."

ardianpreci | Oct. 18, 2022
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