Actionable advice for Higher Education admissions and marketing!
The Enrollment Clinic

Higher ed enrollment, without the fluff

The Enrollment Clinic is a podcast for people who run enrollment, admissions, and marketing at colleges and universities. Hosted by Gjergj Dollani, each 15–20 minute episode is a direct conversation with a VP of Enrollment, admissions director, or higher ed marketing leader about what's actually working right now; international student recruitment, AI in higher ed, direct admissions, Gen Z decision-making, digital marketing that isn't optimized for vanity metrics. No panel fluff, no recycled conference talking points. If you make decisions about how your institution recruits and enrolls students, this is built for you.

Recent Episodes

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Al, Higher Ed Policy, and the Future of International Student Recruitment
30
Aug. 11, 2026

Al, Higher Ed Policy, and the Future of International Student Recruitment

Sanjay Laul, founder of MSM Unify and Laul Global, and one of the most influential builders in student mobility today sits down with Gjergj Dollani, host of The Enrollment Clinic to discuss his views on Higher Education. His path into higher ed wasn't a straight line. It was fraught with challenges, set backs and even failure. One observation in the streets of Delhi eventually grew into a global education company now operating across 50+ countries. This conversation goes past the usual talking
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Why Gen Z Chooses Colleges Out of Fear, Not Hope | Gjergj Dollani
29
July 30, 2026

Why Gen Z Chooses Colleges Out of Fear, Not Hope | Gjergj Dollani

Gjergj Dollani joins the Education Marketing Leader Podcast to unpack why fear — not prestige — now drives college choice, and what it means for higher ed marketing. Today's students aren't chasing the "best" college anymore — they're trying to avoid picking the wrong one. In this episode, originally recorded for Chris Raposo's Education Marketing Leader Podcast, Gjergj Dollani (ClearCourse Advisory) breaks down why fear — not hope — now drives the enrollment decision, and what that means for h
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Direct Admissions, Faith-Based Growth, and Engineering Enrollment Wins | James Steen, HCU
29
June 17, 2026

Direct Admissions, Faith-Based Growth, and Engineering Enrollment Wins | James Steen, HCU

What if the enrollment KPI you've been optimizing for is the wrong one? James Steen, VP of Enrollment, Admissions, and Marketing at Houston Christian University, joins host Gjergj Dollani on The Enrollment Clinic to challenge some of the field's most deeply held assumptions — and share what's actually driving growth at HCU. With 33 years in higher education enrollment, James breaks down: Direct admissions as both a recruitment strategy and a brand awareness play — and why lower yield rates ca
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Speed, Authenticity, and the Future of Higher Ed Marketing
May 6, 2026

Speed, Authenticity, and the Future of Higher Ed Marketing

In this episode of The Enrollment Clinic, Gjergj Dollani sits down with Rob Clark and Chris Rapozo, co-authors of The Attention Gap, to unpack why so many colleges struggle to break through online despite spending heavily on marketing. The conversation dives into the growing disconnect between how universities market themselves and how students actually discover schools today. Rob shares how he helped generate over 5 billion social media views, while Chris explains how years in higher ed m
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From Vanity Metrics to Real Results: Rethinking Higher Ed Marketing
26
Aug. 25, 2025

From Vanity Metrics to Real Results: Rethinking Higher Ed Marketing

In this eye-opening episode of The Enrollment Clinic, we sit down with Robert Kadar, Senior Director of Marketing at Yeshiva University, to challenge one of higher ed’s most sacred cows: the lead form. Robert reveals the data behind why 85–90% of enrolled students never filled one out — and why most universities are optimizing their digital marketing for the wrong audience. We unpack: The fatal flaw in most higher ed ad strategies Why your lead gen obsession may be costing you qual
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Beyond Rankings: How Manaferra Is Redefining Higher Ed SEO (and Crushing PPC Myths)
25
May 7, 2025

Beyond Rankings: How Manaferra Is Redefining Higher Ed SEO (and Crushing PPC Myths)

In this episode of The Enrollment Clinic, host Gjergj Dollani sits down with Faton Sopa and Granit Doshklaku, the founders of Manaferra—an award-winning digital agency laser-focused on SEO for higher education. Recorded in Manaferra’s offices in Kosovo, this conversation explores why most universities misunderstand SEO, how organic search outperforms paid ads in student recruitment, and what an omnichannel SEO strategy actually looks like. The episode also dives into: Why higher ed instituti
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Reviews

Solutions to specific enrollment issue

"15-20 minute episodes that provide actionable solutions and advice on day-to-day issues."

Gjergji | Aug. 18, 2022

Good intro to agent

"Nice episode on agents. It can be a more nuanced and complicated subject to cover. Looking forward to future episodes."

Sadeeq Khan | Sept. 2, 2022

Great podcast

"A wonderful podcast for people in and around higher ed space. Worth listening also for parents who are getting ready to send their kids to college. Well done."

ardianpreci | Oct. 18, 2022
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