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The Enrollment Clinic

Rob Clark

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Rob Clark is the founder of That Tall Family, a family-friendly social media brand that has generated more than 5 billion views and built an audience of over 4 million followers across TikTok, YouTube, Instagram, and Facebook. Through his company, TTF Media, Rob helps brands, businesses, schools, and organizations create content that earns attention and drives awareness.

Speed, Authenticity, and the Future of Higher Ed Marketing
May 6, 2026

Speed, Authenticity, and the Future of Higher Ed Marketing

In this episode of The Enrollment Clinic, Gjergj Dollani sits down with Rob Clark and Chris Rapozo, co-authors of The Attention Gap , to unpack why so many colleges struggle to break through online despite spending heavily on marketing. The conversation dives into the growing disconnect between how universities market themselves and how students actually discover schools today. Rob shares how he helped generate over 5 billion social media views, while Chris explains how years in higher ed market...
Guests: Chris Rapozo, Rob Clark
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