Beyond Rankings: How Manaferra Is Redefining Higher Ed SEO (and Crushing PPC Myths)
In this episode of The Enrollment Clinic, host Gjergj Dollani sits down with Faton Sopa and Granit Doshklaku, the founders of Manaferra—an award-winning digital agency laser-focused on SEO for higher education. Recorded in Manaferra’s offices in Kosovo, this conversation explores why most universities misunderstand SEO, how organic search outperforms paid ads in student recruitment, and what an omnichannel SEO strategy actually looks like.
The episode also dives into:
Why higher ed institutions are obsessed with PPC—and why that's a problem
The rise of platforms like Reddit and ChatGPT in the student decision-making journey
How universities can build trust through content that actually resonates
What makes Manaferra different from full-service agencies
How AI and SEO intersect (and what not to automate)
Whether you're an enrollment leader, digital marketer, or higher ed strategist, this episode delivers actionable insights on building a sustainable, high-converting digital presence—without burning through ad budgets.
Head of Search
Granit is the Head of Search at Manaferra and the team’s guide to understanding SEO’s complexity and simplicity.
He dipped his toes in most activities, from poetry to acting and even editing, at a young age. However, what stuck with him was all that the web made possible and what was to come of it. He loves the challenge that his work entails and the fast pace at which it is evolving; consequently, the chase to catch up to everything.
When he’s not coming up with the latest strategy to drive traffic for our clients or a forward-thinking approach to a sudden drop in it, he’s nurturing his love of reading, which has taught him almost everything he knows. Meanwhile, his weekends often feature walking in nature and rewatching superhero movies (huge Marvel fan alert!).