In this episode, George Kacenga, the VP of University Partnerships for M Squared Media / MSM Unify, talks about the recent trends in International Student enrollment; changes in student preferences on how they communicate with colleges and universities; and the marketing, enrollment support and global reach that MSM & MSM Unify offers to colleges and universities around the world.
MSM is an international recruitment and marketing management organization that offers not just online enrollment management platforms, but also in-country representation, marketing services and facilitating academic partnerships in 20 different markets around the world.
George F. Kacenga, PhD, has been a champion for the value of international higher education for over twenty-years. He is currently the AVP of University Partnerships with M Square Media and has served as a university Senior International Officer (SIO) working with intensive English programs, international recruitment, immigration, education abroad, and global partnerships throughout a career that includes positions with public, private, and highly ranked academic institutions. His expertise and reputation have been further honed through engagement as a community member, including professional roles and participation in AIRC (Past-President), NAFSA, TAICEP, NACAC, AACRAO, AIEA, and FEA.