In Episode 8 of the Enrollment Clinic, my guest John McLoughlin from St. George's University School of Medicine talks about enrollment in a highly specialized area of Higher Education; Medicine. Many of the challenges we face at traditional universities get amplified when you are enrolling students who are interested in a specific profile.
We cover a lot of ground in this episode and I feel we need to follow up with a part 2 as I was very interested to hear about the successes John has had building a global team of admissions and enrollment professionals and the challenges of managing teams in various geographical locations. He shares a simple, yet ingenious idea to keep each member of the team focused on the mission.
We talk about the challenge of recruiting future doctors during Covid. We talk about how to best manage budgets. What tools are best for driving enrollment. How to tackle new markets. The last 5 minutes of the episode are dedicated to recruiting, training, and developing admissions personnel.
