Episodes

In this episode of The Enrollment Clinic, my guest David Arango (Director of Recruitment, Latin America and Europe at Global Study Partners) and I discuss the Latin American market. We cover a range of topics from the intricacies of various countries, regions and cultures within Latin America to working with Global Study Partners and what higher education institutions should expect from partnering with Global Study Partners. Global Study Partners (GSP) is a unique online platform that allows ...

I decided to record this short 12 minute episode because 1) there is no good research out there as to what works best FEES vs DEPOSITS, and 2) because I have been thinking and experimenting with this topic a great deal, so I have some data and results that I share in the podcast (it may be directional, but it is a good starting point. The experience is based on an open-enrollment university environment, so my analysis is based on admitting any student that meets the minimum qualifications. Th...

I invited my friend, Granit Doshlaku -- Head of Search at Manaferra (http://www.manaferra.com) -- to discuss SEO for Higher Education. Granit is an expert in the field and Manaferra is a multi-award-winning Search Marketing agency. We talk about what Search Marketing encompasses, trends in higher education, content, etc. We spend a good amount of time talking about what universities do right, when it comes to SEO, and what they do wrong. There is definitely tons of info to pack in our 25 m...

In this episode, my guest Linh Truong, Director of Admissions and Marketing at Bay Atlantic University talks about her experience in the US as an international student, and how that drives the work that she currently does as the person in charge of recruitment and enrollment. We cover a handful of topics and she dives into the types of marketing and recruitment activities that are effective in International Recruitment. As always, give it a listen and let me know your thoughts. If you find th...

In the first episode of the Enrollment Clinic I talk about working with student enrollment agents, agencies and platform. I often find myself on the receiving end of phone calls from other admissions officers from various universities either asking for referrals or asking how to best work with agencies. Therefore, I decided to record this short episode where I cover the following topics: - Pros of Working with Agents - Cons - How to vet agents - How to onboard them Give it a liste...