Episodes

In Episode 8 of the Enrollment Clinic, my guest John McLoughlin from St. George's University School of Medicine talks about enrollment in a highly specialized area of Higher Education; Medicine. Many of the challenges we face at traditional universities get amplified when you are enrolling students who are interested in a specific profile. We cover a lot of ground in this episode and I feel we need to follow up with a part 2 as I was very interested to hear about the successes John has had bu...

In this episode, Samira Pardanani - Associate Vice President, International Education & Global Engagement at Shoreline Community College - takes us through her experience in International enrollment, from when she started as an international student. We talk about the benefits that community colleges, like Shoreline, offer to international students, and the importance these institutions have as primary enrollment sources for traditional 4-year colleges and universities. We also talk about her st...

In this episode, George Kacenga, the VP of University Partnerships for M Squared Media / MSM Unify, talks about the recent trends in International Student enrollment; changes in student preferences on how they communicate with colleges and universities; and the marketing, enrollment support and global reach that MSM & MSM Unify offers to colleges and universities around the world. MSM is an international recruitment and marketing management organization that offers not just online enrollment ...

In this episode of The Enrollment Clinic, my guest David Arango (Director of Recruitment, Latin America and Europe at Global Study Partners) and I discuss the Latin American market. We cover a range of topics from the intricacies of various countries, regions and cultures within Latin America to working with Global Study Partners and what higher education institutions should expect from partnering with Global Study Partners. Global Study Partners (GSP) is a unique online platform that allows ...

I decided to record this short 12 minute episode because 1) there is no good research out there as to what works best FEES vs DEPOSITS, and 2) because I have been thinking and experimenting with this topic a great deal, so I have some data and results that I share in the podcast (it may be directional, but it is a good starting point. The experience is based on an open-enrollment university environment, so my analysis is based on admitting any student that meets the minimum qualifications. Th...

I invited my friend, Granit Doshlaku -- Head of Search at Manaferra (http://www.manaferra.com) -- to discuss SEO for Higher Education. Granit is an expert in the field and Manaferra is a multi-award-winning Search Marketing agency. We talk about what Search Marketing encompasses, trends in higher education, content, etc. We spend a good amount of time talking about what universities do right, when it comes to SEO, and what they do wrong. There is definitely tons of info to pack in our 25 m...

In this episode, my guest Linh Truong, Director of Admissions and Marketing at Bay Atlantic University talks about her experience in the US as an international student, and how that drives the work that she currently does as the person in charge of recruitment and enrollment. We cover a handful of topics and she dives into the types of marketing and recruitment activities that are effective in International Recruitment. As always, give it a listen and let me know your thoughts. If you find th...

In the first episode of the Enrollment Clinic I talk about working with student enrollment agents, agencies and platform. I often find myself on the receiving end of phone calls from other admissions officers from various universities either asking for referrals or asking how to best work with agencies. Therefore, I decided to record this short episode where I cover the following topics: - Pros of Working with Agents - Cons - How to vet agents - How to onboard them Give it a liste...